PRESIDENT / VICE PRESIDENT / DIRECTOR
Profit Leader – Uniting sales, marketing, and operations. Dynamic senior-level executive with over 20 years of successful and progressive experience in e-commerce, data management, telecommunications, consumer electronics, education, and publishing with American Heart Association, Thomas Nelson Publishers, Stone Investments, American Teachers, and SONY
International Trade / P&L Responsibility / Sales and Marketing Leadership / Strategic Planning / Growth Strategies
Fortune 100 / Start-ups / Joint Venture / Turnaround / Venture Capital / Private Equity / Lean / Non-Profit / Privacy
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CAREER BACKGROUND
AMERICAN HEART ASSOCIATION, Dallas, Texas 2007-Present
The world’s largest health organization dedicated to building healthier lives, free of cardiovascular diseases and stroke.
International Director, Global Strategies (7/2007 to 3/2011)
Responsible for the strategic management of a multi-functional, multilingual, multicultural staff for the development and implementation of International Emergency Cardiovascular Care division of AHA. Focused on global strategies in market analysis, product development, human resource planning, lean process development, translations, “localization”, marketing, publishing, distribution, branding, volunteer management, training, relationship building, business development, product licensing, international finance policy, legal exposure and exchange risk management.
• Turned around this mission critical, non-profitable division into delivering over $5M in surplus In less than 4 years
• Responsible for the strategic management of the P&L of translated and localized products for 140 countries
• Oversight for the development and quality assurance of 300 International Training Centers.
• Collaborate with scientific and policy organizations to champion the mission.
• Directs international product development strategy, including operations, printing, distribution, sales, and marketing.
• Served as Interim Global Director of Product Development and General Manager for AHA Foreign Branch Offices
• Established AHA's first remote employees and registered foreign branch offices in Belgium, Hong Kong & the UAE
• Developed and launched AHA's first Mobile App: Pocket First Aid and CPR on iPhone featured in the Wall Street Journal (now available on Google Android)
• Honored AHA Diversity Champion July 20 2009
• AHA International Working Group
• Global Strategies Group
• Corporate Management Team
• Key Position (Top 200)
• Guidelines Release Media Trained
• AHA ECC Instructor
• AHA ECC EVP/VP Leadership Team
THOMAS NELSON PUBLISHERS, Nashville, Tennessee 2006-2007
The fundraising division of the world's largest Christian and Family Values books and media publisher established in 1792.
Vice President and Divisional Officer (5/2006 to 7/2007)
Developed and implemented the proper turnaround structure to achieve profitable revenue growth and expense reduction of the fundraising division during InterMedia Partner’s acquisition of Thomas Nelson. Reduced expenses by over 35% while delivering higher marginal revenue growth over prior years. Worked on the executive team with publishing and marketing to determine customer needs and product viability.
• Instituted a repeatable selling methodology, prospecting strategy, and the requisite processes to ensure sales growth, predictability in forecasting and visibility into pipeline.
• Created technology-based solutions to communicate with end customer to increase satisfaction and reduce refunds by 60%.
• Developed and launched the selling Web site achieving top search engine rankings and supporting the complimentary platform for Two Tier Affiliate selling.
• Forecasted, budgeted, and assumed full P&L responsibility ensuring the maximum EBITDA.
AMERICAN TEACHERS, INC., Dallas, Texas 2002-2006
Unique marketing company facilitating the inclusion of the financial planning industry into the education market.
President and Chief Executive Officer (1/2002 to 4/2006)
Refocused business strategy to turn around company capitalizing on strengths of existing resources and market needs while actively positioning for sustained revenue growth assuming full P&L responsibility. Represented organization to financial community, government agencies, shareholders, and public. Developed long and short range objectives and primary goals for the organization.
• Aligned privately held company and board processes with Sarbanes-Oxley, including upgrading disclosure, strengthening corporate governance, expanding accountability, increasing oversight and auditor independence.
• Prepared Regulation D offering with legal counsel, established broker program, delivering over $700,000 in investment funding while negotiating more than $250,000 previously-incurred debt with stock trades.
• Launched the exclusive Accredited Retirement Planners program, a marketing services group that allows site sponsorship at the 16,000+ school district levels plus additional services and product revenue streams.
• Developed strategic alliances with retirement and insurance marketing companies to deliver benefits to educators and product marketing revenue streams back to the company.
• Updated nonfunctional Web platform with tools, resources and sponsors to address the needs of target market.
• Created cost-effective exposure programs that have increased our unique-site visitor growth by 250%.
STONE INVESTMENTS, INC., Dallas, Texas 1999-2001
A $600 million venture capital fund specializing in the information, financial services, technology, and Internet industries.
Vice President (9/1999 to 12/2001)
Conducted market research and provided risk analysis on potential investment opportunities while packaging and interpreting results for board level review and investment determination.
• Incubated several technology and security companies.
• Established strong contacts and a working knowledge base in venture funding.
Executive Vice President of Sales and Marketing – Privacy Council, Inc. (9/1999 to 8/2001)
Startup privacy technology, knowledge, and consulting solutions company under Stone Investments, Inc.
Created and executed the sales and marketing plan for launching this start-up company in an unproven business arena. Developed the business plan and funding proposals. Designed and distributed promotional materials and product offerings. Served as t...
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